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Bacolod City, PhilippinesTuesday, June 23, 2009
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SM set to turn over
multi-purpose hal

The SM Foundation Inc. will turn over at 10 a.m. today a Multi-Purpose Hall to Negros Economic Development Foundation at the NEDF Techno Farm, in Brgy. Handumanan, Bacolod City, a press release from the mall said.

The blessing and ribbon-cutting ceremony will be led by Cristie Angeles, project director of SM Foundation, and NEDF president Wilhelmina Gonzales.

The foundation, in cooperation with Harbest Agribusiness Corporation, Negros Economic Development Foundation, and the Department of Agriculture, has conducted a Farmers Training Program to around 230 farmers-beneficiaries from different towns and cities in Negros Occidental.

The Farmers Training Program was started in Bacolod in 2007 with 100 farmer-beneficiaries every session. Agricultural technicians handle the weekly training and give the farmers hands-on training on high-value, off-season, vegetable and fruit production at the NEDF Techno Farm, the press release said.

It added that the hands-on training of farmers on improved and doable agricultural technology adapted from Taiwan is the method being used to educate grassroot farmers on commercial vegetable farming.

Since its inception in 1998, the program has evolved into an SM Supermalls mall-wide project replicated by SM Pampanga and SM Lucena, SM Baguio and SM Davao.

The topics included site selection, land preparation, seed handling and seedling culture, crop management, fertilization, irrigation, pest and disease control, fruit selection, harvesting, post-harvest handling and marketing, the press release added.*

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Star-studded TV ad
‘re-make’ in the works

Nostalgia fans and beer-lovers are sure to recall legendary comic Bert “Tawa” Marcelo’s classic San Miguel ads, as the venerable beer brand is reportedly set to launch a new, major advertising campaign that promotes trademark Filipino values associated with the brand, a press release from the San Miguel Beer management said.

Infusing good-natured humor and Filipino values into everyday situations, Marcelo’s serialized TVCs were eagerly anticipated by audiences young and old.  

“Isang Platitong Mani” is the most unforgettable.  Featuring a star-studded cast that included boxing great Gabriel “Flash” Elorde, pop icon Rico Puno, billiards champion Amang Parica and legendary jockey Eduardo Domingo, the ad showed how people of different backgrounds found common ground in “Isang Platitong Mani” and San Miguel Pale Pilsen.

Rekindling the brand’s “Iba ang may Pinagsamahan” campaign, the new ad is said to feature a never-before-seen, all-star ensemble of celebrity heavyweights that will be cast as one barkada, the press release said.

As opening salvo, the brand recently made classic Bert Marcelo commercials available on its websites (,,, the press release added.*

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Book on Bataan death march
set for publication in January

The book “To and From The Bataan Death March:  My Own Journey” as told by a Negrense Bataan defender is slated for print and digital publication on January 2010, Eva Bibaoco Fizette said yesterday.

The book is based on the narration of Dr. Hernani  Jereza Jimenez of La Carlota City,  a Bataan Death March and Capas Concentration Camp survivor to Fizette, a Michigan based  writer.

The book which starts on that fatal “7 a.m. after the Immaculate Concepcion mass at the Paco Catholic Church on Dec. 8, 1941,” covers  Jimenez’s accounts of how he signed up for the Philippine Army as a sophomore medical student at the University of San Tomas, Fizette said.

This book covers Jimenez initial duties as part of the 72nd Battalion’s medical services from Camp Murphy in Manila to the Zapote Bridge Crossing by Tagaytay, skirting Manila when it was burning as an “open city”,  to being part of the resistance force at Aglaloma Beach which repelled a Japanese landing in the initial part of the war, she said.

It also tells of the Death March from Kilometer Zero in Mariveles to Pampanga where, as a POW, he and his five province mates were herded into the sugar mill boxcars until Capas, Tarlac, where an additional six kilometer march took them to Camp O’Donnell which turned out to be the hellish POW Concentration Camp until his release on July 2, 1942, she added.

This book includes Jimenez’s retracing his Bataan, Pampanga and Tarlac memories after 67 years with his two grandchildren, a volunteer Bataan tourist guide, a van driver and Fizette.

Jimenez has also visited elementary, high school and college students in La Carlota City for a Bataan historical conversation and questions and answers.

Also projected as part of this publication is a video tape of Jimenez’s comments and discoveries in this sentimental journey of June 2009 prepared by one of his grandsons, PJ Ong, Fizette said.*

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Solo recital
calendared June 28

A solo recital in piano, marimba, violin and voice by nine-year-old EJ Allen Don Huilar Debulgado will be held at 4 p.m. on June 28, at the L’Fisher Hotel, Bacolod City, a press release from organizers said.

The recitalist will play classical and Filipino compositions. He is presently enrolled at the J.O.Y. Christian School in Woodside, Brgy. Alijis, in the city, the press release said.     

His violin duo will be with his teacher, Edny Alarcon. Another young musician, Lance Ryan Villarosa, will join him in his two-marimba pieces.

The other teachers of EJ Allen Don, who is the only child of Elius Debulgado and Joese Huilar, are Ching Ochoa in piano, Cecile Asico – marimba, and Eva Llorca in voice, the press release said.

Those interested in the show may call Cecile Asico at Tel. No. 432-0631, the press release added.*

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People & Events
Star-studded TV ad ‘re-make’ in the works
Book on Bataan death march set for publication in January
Solo recital calendared June 28