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Bacolod City, PhilippinesTuesday, January 11, 2011
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Buyers warned
vs. fake promos

The Department of Trade and Industry in Negros Occidental is warning the public to be cautious about the deceptive way of selling products through false promotions and unfair sales practices.

A female caller for an outlet at a Bacolod mall on Sunday night called the DAILY STAR office to say that its phone number was among 20 it had randomly chosen through a computerized raffle and the owner was entitled to a prize.

All the winner had to do was go to the outlet and fill out a form to claim the prize the, caller said.

She, however, did not reply when asked if their raffle had a DTI permit. 

Maximo Ravena, DTI Bacolod chief of the consumer welfare and trade regulatory division, said a sales practice is considered deceptive when suppliers or producers present false and fraudulent manipulation that induces the consumer to enter into a transaction for a service or product.

Ravena said they have received calls from customers about getting a prize from a raffle draw that they had not participated in and of then being charged for the product when they claim it or manipulated to buy something in return.

He said customers also have the right to say no to offers like this, especially if they know they have not entered or joined such promotion.

Ravena also warned the public not to give any information like credit card number, address, and name if they are unsure of the company's identity.

If the selling strategy is manipulative and with fraudulent mechanism and tricks, the public should not make any deal with the company, Ravena also said.

Ravena also reminded malls and establishments that have store tenants to be vigilant in choosing their clients because it can also damage their business reputation.

Any company caught and proven guilty on these grounds can be closed and compelled to refund the damages incurred by the complainant, Ravena added.*LTG



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