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Bacolod City, PhilippinesTuesday, March 8, 2011
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ABS-CBN widens lead
in primetime viewership

ABS-CBN Corporation, the country’s largest multimedia conglomerate, widened its lead over rival TV stations in February with a 41 percent audience share on primetime, from 6 p.m. until midnight, a press release from ABS-CBN Network said.

Data from Kantar Media/TNS show that ABS-CBN improved its primetime audience share last month to enjoy a 10-point lead over GMA Network’s 31 percent and more than twice the audience share of TV5′s 16 percent.

Leadership in primetime is important for a TV network because it has the most number of viewers. February’s figures show that TV Patrol continues to be the most-watched news program with an average rating of 26.7 percent nationwide against 24 Oras’ 20.5 percent and Willing Willie’s 11 percent, the press release said.

ABS-CBN primetime teleseryes Mara Clara (34.9 percent), Mutya (31.8 percent), and Imortal (26.4 percent) have beaten GMA’s Dwarfina (17.8 percent), Machete (17 percent), and I Heart You Pare (16.2 percent) nationwide.

Interestingly, GMA Network lost its primetime leadership last month in Mega Manila, the area that includes viewer-rich Metro Manila, and which the Kapuso network considers as its stronghold.

ABS-CBN’s Mara Clara (28 percent), Mutya (23.5 percent), and Imortal (22.1 percent) trounced GMA’s Dwarfina (21.4 percent), Machete (20.2 percent), and I Heart You Pare (20.6 percent), the press release said.

In the top 10 list of most-watched TV programs nationwide, ABS-CBN secured nine slots. Mara Clara (34.9) topped the list followed by Mutya (31.8), Noah (30 percent), Pilipinas Got Talent (28.6), TV Patrol (26.7 percent), Imortal (26.4 percent), Rated K (23.9 percent), Maalaala Mo Kaya (22.5 percent), and Goin’ Bulilit (21.3 percent) getting the last spot.

Overall, ABS-CBN remains as the country’s number one TV network with a 36 percent audience share for the month of February, higher than GMA’s 35 percent and TV5′s 13 percent, the press release said.

In Balance Luzon or areas outside Mega Manila, ABS-CBN’s audience share averaged 38 percent vs GMA’s 35 percent.

In the Visayas, five out of every ten households watched ABS-CBN (54 percent) or more than double the number of households that watched GMA (24 percent). The same trend was seen in Mindanao. Almost six out of ten households watched ABS-CBN (53 percent) while only a fifth of them tuned in to GMA (21 percent).

Industry sources say ABS-CBN continues to be the most efficient for advertisers especially on primetime, wherein most of the ad placements are made, while GMA’s core primetime offerings are less cost-efficient vs ABS-CBN and TV5, the press release said.

ABS-CBN generated net income of P2.9 billion for the first nine months of 2010, as it sustained into the third quarter the strong growth momentum in regular advertising revenues in the first semester. This profit level is more than double the net income of P1.3 billion in the first nine months of 2009, the press release said.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court, the press release added.*

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IN BACOLOD
Franchise expo slated

Bacolod City will hold its 1st Nego Franchise Expo at the SM Bacolod starting Thursday and will run until Sunday, a press release from organizers said.

To signal the opening of the event, deputy secretary general of the House of Representatives, Dr. Ramon Ricardo Roque, with Bacolod Mayor Evelio Leonardia will lead the  ribbon  cutting ceremony at 10 a.m.

Admission is free.

The expo is made possible with the collaboration of SM Bacolod represented by its leasing manager Leny Eria, International Academy of Management and Economics Alumni Association Inc. president Dr. Rebecca Filasol, and the Franchise Institute of the Philippines founder and the country’s franchise guru, Armando Bartolome.

A team of selected franchisers from Manila will be showcasing their respective franchises. These are Fiorgelato Ice Cream, Aquabest, Julies Bakeshop, Lay Bare Salon, El Buono Pizza, Generika Drug Store, Baliwag Lechon Manok and Liempo and Empeno, the press release said.

Chairman and president of the Association of Filipino Franchisers Inc. Ricky Cuna and Paulo Tibig, respectively, will also be around.

Aside from the exhibit, participants will be able to listen to the different topics each day from business start-ups, Improving A Business, how to franchise a business and selecting the right franchise to invest. Team Micro will also discuss how to avail of financing, the press release said.

Bartolome said he hopes to encourage and inspire local entrepreneurs to look at the possibility of franchising their businesses, and sees tremendous potential in Bacolod with the many various types of business concepts.

Bartolome is the person behind the successful launching and growth of those invited franchisers. He is also credited for the successful growth and expansion of Mang Inasal, On October 16, 2010, Jollibee purchased 70 percent of the company for  P3 billion. He is making himself available for free consultations during the event, the press release said.

Expected to attend the expo are families of Overseas Filipino Workers, college students from Negros Occidental, local entrepreneurs, and other civic-oriented organizations, the press release added.*

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PMHA holds
Enneagram workshop

The Philippine Mental Health Association Negros Occidental-Bacolod Chapter recently held a three-day workshop on “Enneagram: A Journey of Self-Knowledge and Conversion,” at the MassKara Hall 2 of the Government Center in Bacolod City.

Before the workshop, chapter executive manager Rose Jessica Octaviano informed participants of their vision, mission, goals, programs, and services, a PMHA press release said.

Social psychologist and founding member of Growth Alternatives on Managing On-going Transformation, Cynthia Concepcion-Baga, in Jaro, Iloilo City, was the resource person.

Conducted through a series of lectures and interactive sharing, the Enneagram is a psycho-spiritual tool for self-awareness about the interconnectedness of nine different personality types within and around the person. These are the helper, motivator, artist, thinker, loyalist, generalist, leader, peacemaker, and reformist, the press release said.

About 24 representatives from the University of Negros Occidental-Recoletos, University of St. La Salle, Riverside College, Colegio San Agustin-Bacolod, Holy Family Home Bacolod Foundation, Department of Social Services and Development, Provincial Health Office, First Farmers Holding Corporation, PPSC Regional Training School 6, NEMECOR, and PMHA participated in the workshop, the press release added.*

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Escalante conducts‘Kasalan’

The Office of the City Civil Registrar of Escalante City, Negros Occidental, recently conducted a mass wedding called “Kasalan ng Bayan,” at the Escalante Central Elementary School Gym, in celebration of the 10th charter anniversary of the city on the theme, “Escalante 10: Celebrating a Decade of Triumph and Transformation”.

Acting City Mayor Ester Ampil, with the city councilors congratulated 94 newly-wed couples before their parents, principal sponsors, and relatives, a press release from Escalante said.

Mayor Melecio Yap Jr. is on a working trip in Vietnam.  Together with acting mayor Ampil were Councilors Virgie Pastor, Eddie Villalon, Noli Mendoza, Alfonso Francisco, and Romeo Torres.

This year’s mass wedding featured the civil rites officiated by Ampil and the Catholic mass ceremony at the Our Lady of Mount Carmel Parish Church officiated by Fr. Jerry Sabado, the press release said.

Western Visayas director of the NSO, Norman Julag-ay, and NSO Negros Occidental statistics officer, Fred Sollesta, attended the event.

Julag-ay emphasized to the newly-wed couples the importance of getting married under the law. He also explained the requirements of Certificate of No Marriage to foreigners who intent to marry in the Philippines, and the effect of marriages that happened after the birth of the child, which has a legitimizing effect on the child’s birth registration, the press release said.      

The mass wedding is in line with CCR’s celebration of the Civil Registration Month being held every February, with this year’s theme “Quality Civil Registration in Support of National Development Goal.” On its 80th year of celebration, the CCRO had earlier held free civil registration, the press release added.*

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People & Events
Franchise expo slated
PMHA holds Enneagram workshop
Escalante conducts‘Kasalan

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