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Bacolod City, PhilippinesTuesday, March 15, 2011
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Iron-fortified rice
introduced to public

The Negros Occidental National Food Authority will launch the iron fortified rice or I-Rice today in Brgy. Punta Taytay, Bacolod City.

Cynthia Luz Chua, NFA senior grains operation officer, said the I-Rice is a mixture of white milled rice and iron rice premix that is processed through fortification and it is introduced to the public to provide more health and nutritional benefits, especially for those buying NFA rice.

She said the mixture ratio is 4 to 5 grams of I-Mix to one kilogram of milled rice. There is no change in taste except for the color that becomes slightly grayish, she added.

I-Rice has additional nutritional benefits like anemia prevention, building of healthy red blood cells, boosting of body systems, improvement of mental and physical development, and it is good for lactating mothers, Chua also said.

It also maintains alertness and endurance, provides productivity, and prevents child birth defects and mortality during pregnancy, she claimed.

The introduction of fortified rice is in compliance with Republic Act 9876 or the Philippine Food Fortification Act of 2000, Chua said.

During the launching, she said, NFA will conduct a taste test, cooking demonstration, and selling of I-Rice. I-Rice selling price is when sold to NFA retailers at P25 and when sold to direct consumers, at P27, she added.

The launching will be participated in by Bacolod City Mayor Evelio Leonardia, representing grains industry group, barangay officials and heads of the Provincial Health Office and the Provincial Social Welfare and Development.

Chua said the launching will be simultaneous at all NFA offices nationwide and there will be a signing of declaration of commitment to implement, patronize, sell, and promote I-Rice consumption in the province.*LTG

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