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Bacolod City, PhilippinesThursday, April 18, 2013
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ALI to launch affordable
brand hotels

Property developer Ayala Land Inc. has announced that it will launch affordable brand hotels this year to meet their rising demand, a government press release said.

“We are conceptualizing more hotel products catering to a P2,500 per night market...We hope to be able to groundbreak affordable rooms (hotels) by the fourth quarter,” Jose Emmanuel Jalandoni, group head of ALI Hotels, told reporters after the company's stockholders' meeting yesterday.

Executive vice president Bobby Dy said ALI will open a 150 to 200-room affordable hotel in Southpark district in Muntinlupa City, and also possibly, in Bacolod and Iloilo.

”We are still developing the brand,” he said, noting the rising demand for the affordable segment.

Dy said the company targets to build 2,000 hotel rooms by year-end and further increase the number to 4,000 rooms by 2015. For his part, President and Chief Executive Officer Antonino Aquino said they are strengthening their presence in the hotel sector to take advantage of market opportunities, the press release said.

ALI's Hotels and Resorts Group opened several facilities in 2012 as it aims to quadruple the number of keys in its portfolio by 2015.

Last year, the company consolidated its ownership by completing the acquisition of the 80-percent stake in the 280-room Fairmont Hotel and the 32-room Raffles Suites from Kingdom Hotels, Inc.

Ayala Land's owner-operated, boutique hotel brand SEDA that caters to the P5,000 per night market opened in Bonifacio Global City and Cagayan de Oro, adding 329 more keys to its room offerings.

”For 2013, SEDA Hotel Davao will open with 186 rooms. Additionally, the 348-room Holiday Inn & Suites in Makati is expected to open its doors to the public this year,” it said.

The company has also identified the sites for its eco-tourism estate projects that will serve the growing number of visitors into the country's attractive destinations.*PNA


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