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Bacolod City, PhilippinesSaturday, April 20, 2013
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Coke supports competition
for sari-sari store services

Coca-Cola Philippines supported the Technical Education and Skills Development Authority Negros Occidental’s Sari-sari Store services competition at the recent Panaad sa Negros Festival, the beverage company said in a press release.

The event is a first for women sari-sari store owners and operators.

Lorena Yunque, TESDA provincial director, said “the skills competition is aimed at instilling self-esteem and pride among blue-collar workers, and to promote specific trades and occupations relevant to the national economy,” the press release said.

Four teams with five women members each competed in a quiz bee, which included topics discussed in the Sari-Sari Store Training and Access to Resources Program.

They also joined a skills relay, that focused on learning competencies related to entrepreneurial training of sari-sari store owners, such as record-keeping, role playing on different kinds of problems encountered on store operation, and merchandising, the press release said.

The contestants were all trainees of TESDA, and are enrolled under the COKE-TESDA S3TAR Program, Yunque said.

We are very happy that TESDA has included this contest in their list of skills competition, Agustin Gatuslao, Coca-Cola general sales manager for Visayas, said.

Adel Tamano, VP for Public Affairs and Communication of Coca-Philippines, said that the S3TAR Program aims to transform women with small sari-sari stores into becoming better entrepreneurs.

The program is being implemented with 10,000 women sari-sari store partners in 11 key cities and provinces in the Philippines, with Coca-Cola Philippines and TESDA as major partners at the national level, the press release said.

Bacolod City is a key program area where 1,000 women sari-sari store owners and operators have undergone extensive Basic Entrepreneurship and Gender Sensitivity training to enhance their business discipline, knowledge and skills in operating their sari-sari stores, it also said.*

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