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Bacolod City, PhilippinesThursday, August 15, 2013
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Super Metro hypermart opens
at District North Point today

Super Metro, the hypermarket format of the Cebu-based Metro Retail Group, opens today as the anchor store of The District North Point, in Talisay City.

Its entry into the local retail market is expected to change the shopping behavior of Negrenses, especially those who would rather pick and buy the goods they need with less hassle, a Metro press release said yesterday.

 Super Metro promises "super finds, super prices, super shopping,” it said.

A hypermarket like Super Metro is a retail concept as a mix of 60 percent groceries and 40 percent general merchandise, Cesar Jose Jesena, vice president for marketing and retail development of the Metro Retail Group, said.

“Super Metro is meant to satisfy customers with all their routine shopping needs in just one trip,”  Jesena said.

Vicsal Development Corp., the holding company of the Metro Retail Group, takes pride in opening its first store in Negros Occidental. It is the company’s sixth store with the Ayala Malls, a business relationship that started in 1995 with Metro Department Store and Supermarket at Ayala Center Cebu, the press release said.

With three decades of experience in retail operations, Super Metro shifts customers’ orientation from traditional shopping to alternative and more comfortable modes in a compact setting, it said.

While the Super Metro hypermarket concept is relatively new to the Metro Retail Group, an aggressive expansion program is in progress in many other areas in the country,  Jesena said.

Super Metro at The District Talisay City, occupies a selling area of 3,250 square meters space within a footprint of 5,000 square meters. Some 250 parking slots are also available for the convenience of Super Metro customers, the press release said.

The opening today  follows those of the first two Super Metro stores in Cebu province, first in the in Bogo City last July 23, then at Lapu-Lapu City in Mactan Island last Aug. 6. Another will follow in Cebu City’s south district and in the old downtown area, it said.

More Super Metro stores will follow in Tacloban City, southern Luzon and elsewhere in the Visayas and Mindanao,  Jesena said.*


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