Nizam Eshak, Assistant Tourism Attache of the Malaysia Embassy and deputy director of Tourism Malaysia, yesterday invited Negrenses to visit Malaysia, during a promotional campaign in Bacolod City for the celebration of Visit Malaysia Year 2014.
The campaign was launched at the cinema lobby of SM-Bacolod by the Malaysia Tourism Promotion Board or Tourism Malaysia to boost awareness of the event.
Malaysia will host the ASEAN Tourism Forum next year, from January 16 to 23 in Kuching, Sarawak.
Eshak said that before they came to Bacolod yesterday, they also conducted a road show in Iloilo and Manila.
“We are inviting the rest of the world to come to Malaysia to celebrate with us in connection with our VMY celebration in 2014,” he said.
Eshak said they thought this will be the right time to promote Malaysia because they were informed by the Mayor that Bacolod is celebrating the MassKara Festival this month.
Marhafzman Moud Daud, Senior Tourism Officer, said Malaysia’s tourism industry remains one of the major contributor to its Gross National Income, foreign exchange earnings and employment.
Malaysia will celebrate its 4th Visit Malaysia Year in 2014 and the celebration is in line with their target to achieve 36 million tourist arrivals and US$55 billion in receipts by the year 2020, he said.
Daud said the celebration of VMY is all about bringing Malaysia to the world and bringing the world to Malaysia.
“We are fortunate to have such a great working relationship and support from the Philippines travel trade fraternity these past years. A total of 508,744 Filipinos visited Malaysia last year and remains the top 10 tourist generating market for us,” he said.
Daud said that as of June 2013, they had received a total of 277,378 tourists from the Philippines, registering a growth of 16.5 percent compared to the same period last year.
Malaysia has received 12.55 million tourists as of June 2013, or a growth of 8 percent compared to 11.63 million tourist arrivals covering the same period last year, he said.
This positive growth can be attributed to the introduction of new airlines flying directly to Malaysia early this year and increased number of flight frequencies from their airline partners such as Malaysia Airlines, Philippine Airlines, Air Asia, Air Asia Zest, Cebu Pacific and PAL Express, Daud added.
This year Tourism Malaysia aims to attract 520,000 Filipino tourists to Malaysia, he said.*CGS