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Bacolod City, PhilippinesTuesday, September 10, 2013
NLRC orders reinstatement
of marketing firm’s workers

Twenty-six terminated members of the Bacolod Columbia Marketing Workers Association, and other workers who voluntarily joined the strike last year, were ordered reinstated by the National Labor Relations Commission 7th Division, Jose Roland Cansenaje, its president, said in a press conference yesterday.

The decision signed by NLRC presiding commissioner Violeta Ortiz-Bantug, and commissioners Jose Gutierrez and Julie Rendoque, said the workers are entitled to reinstatement without losing their seniority rights and other privileges.

Cansenaje said that the NLRC declared the 11-day strike of the worker’s union on August 2012, valid. The termination of the 26 employees is also illegal, the agency said in its decision.

ISGNI marks 5th year

The Integrated Sugarcane Growers of Negros Inc. marked its 5th anniversary with a general assembly at the National Federation of Sugarcane Planters Skills Training Center in Alijis, Bacolod City recently, a press release from the group said.

ISGNI president Enrique Rojas thanked the more than 400 member-planters, mostly small farmers from Bacolod, Murcia and Don Salvador Benedicto, who attended the assembly.

Rojas, who is also the president of the NFSP, assured the planters that the Sugar Alliance of the Philippines and the Sugar Regulatory Administration are working hard to prepare the sugar industry and lessen the impact of zero tariff in 2015, the press release said.

Companies told to capitalize
on social media’s popularity

A marketing expert said companies need to know how to capitalize on consumers’ preference to check activities on social media rather than call customer service numbers.

Dr. Donald Patrick Lim, managing director of McCann’s digital arm, said in an event in Cebu yesterday that companies need to be able to converge creativity, technology and performance.

All three, he said, are needed to create the desired marketing results, retain talents, become more profitable and become a commercial success.

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